Dallas Economic Development Corporation (Dallas EDC), a nonprofit dedicated to promoting economic growth in Dallas, is pleased to announce two new leadership appointments. Tricia Radford Roark was named Investor Relations Director, effective August 11, and is responsible for building relationships with investors and stakeholders. Paul von Wupperfeld will serve as Communications Director starting August 12, overseeing strategic communications to highlight the organization's mission and achievements.

"Tricia and Paul are outstanding additions to our organization,” said Linda McMahon, CEO of the Dallas EDC. “They have extensive experience and strong connections within the Dallas business community. Their commitment is to ensure that Dallas is the epicenter of business opportunities for existing businesses as well as new businesses that are drawn here due to our welcoming business climate.”

Tricia Radford Roark brings a wealth of experience in advancement and strategic consulting to her role at the Dallas EDC. She previously served as the Director of Advancement at The Michael J. Fox Foundation, leading initiatives that secured critical funding for Parkinson's disease research. Her professional foundation was built through roles at the U.S. Department of Commerce and on Capitol Hill. Beyond her professional pursuits, Tricia is deeply committed to community service, contributing to her expertise as an active member of several nonprofit boards. She holds an MBA from Babson College and a Bachelor of Arts from the University of Richmond.

Paul von Wupperfeld brings more than 30 years of technology sector expertise to his new role at the Dallas EDC. His career features senior positions in communications and public relations at Qorvo Semiconductor, Southern Methodist University (SMU), and Texas Instruments. Beyond his professional pursuits, Paul is deeply committed to community service, contributing his leadership as a board member for multiple nonprofit organizations. He is a graduate of The University of Texas at Austin.

About Dallas Economic Development Corporation

Dallas Economic Development Corporation (Dallas EDC) is a nonprofit organization established by the City of Dallas to drive economic growth and long-term prosperity. Its mission is to promote Dallas as a globally competitive business destination that fosters economic opportunities for all members of the city. Through strategic leadership, the Dallas EDC accelerates investment and economic development by fostering job creation, supporting business expansion, and advancing high-impact real estate projects. The organization champions initiatives that expand access to opportunity, ensuring sustainable growth across the city. As the epicenter of growth for the North Texas economy, Dallas stands as a beacon of innovation and enterprise. The Dallas EDC actively promotes the city’s unparalleled strengths, reinforcing its status as an ideal environment for businesses to thrive and communities to prosper. For additional information on Dallas EDC, click here.