Soulman’s Bar-B-Que, North Texas’ favorite family-owned barbecue institution since 1974, is celebrating the official Grand Opening of its newest location in North Richland Hills with a community-wide event on Friday, January 24 from 11:00 a.m. – 3:00 p.m. at 6000 Rufe Snow Drive, North Richland Hills, TX 76180.

The celebration will bring family fun, local flavor, and Texas-sized barbecue pride to one of the fastest-growing cities in the region. Guests are invited to enjoy prizes, swag, exclusive food discounts, kids’ activities including balloon art, and a live broadcast featuring 99.5 The Wolf’s Jason Pullman. A fan-favorite Rib Eating Contest will kick off at 1:00 p.m., giving North Richland Hills residents a chance to claim barbecue bragging rights.

“For more than 50 years, Soulman’s has been committed to serving communities who love good barbecue and good company,” Brett Randle, CEO of Soulman’s Bar-B-Que. “North Richland Hills is an exceptional community, and we look forward to celebrating with our neighbors, local businesses, families, and friends who make this area so special.”

Event Details:

Grand Opening – Soulman’s Bar-B-Que, North Richland Hills

Date: January 24, 2026

Time: 11:00 a.m. – 3:00 p.m.

Location: 6000 Rufe Snow Dr., North Richland Hills, TX 76180

Festivities Include:

Live appearance by 99.5 The Wolf’s Jason Pullman

Rib Eating Contest @ 1:00 p.m.

Kids’ activities including balloon animals & entertainment

Prizes, giveaways, Soulman’s swag & food discounts

The new North Richland Hills location expands Soulman’s footprint in DFW, offering slow-smoked favorites like fall-off-the-bone ribs and tender sliced brisket, homemade sides, and classic banana pudding—all served with the hospitality that has kept Texans coming back for generations.

“On behalf of the Soulman’s family, we invite everyone—from longtime fans to first-time guests—to celebrate with us,” added Tiffany Marino, General Manager of Soulman’s Bar-B-Que North Richland Hills. “This community already feels like home, and we can’t wait to share great barbecue and even greater memories together.”