For more than 40 years, the Dallas Winter Boat Show has been the region’s largest celebration of boating and the Texas lake lifestyle, bringing together top dealers, manufacturers, and industry pros under one roof. Returning for two back-to-back weekends leading into the Super Bowl, this year’s theme brings all the excitement of game week onto the show floor, complete with tailgate-style energy, “pre-game” lake-life inspiration, immersive activations, and show-only deals. With more than 600 boats—plus the latest in motors, accessories, watersports gear, tech, and on-water innovation—attendees can dive into everything from pontoons and luxury cruisers to wakesurf, ski, fishing vessels, PWCs, and more, just as North Texas gets ready for the biggest football weekend of the year.

Don’t miss it — tickets and show details are available at https://dallasboatexpo.com

DALLAS BOAT SHOW DETAILS: 

When: January 30–February 1 and February 5–8, 2026

Where: Dallas Market Hall, 2200 Stemmons Freeway, Dallas, Texas 75207

Show Schedule: 

• Friday, January 30, 2026 from 12-8pm
• Saturday, January 31, 2026 from 10am-8pm
• Sunday, February 1, 2026 from 10am-5pm
• Thursday, February 5, 2026 from 3-8 pm 
• Friday, February 6, 2026 from 12-8 pm
• Saturday, February 7,2026 from 10 am- 8 pm 
• Sunday, February 8, 2026 from 10 am -4 pm 

Cost & Ticket Information: 

• Adults:                         $15
• Children (ages 5-13):  $8
• Children under 5:                    Free
• Parking is free of charge

Boating Dealers include:

Action Watersports, Big Water Marine, Boaters World Marine Center, Buxton Marine, Carey & Sons Marine, Eisenhower Yacht Club, Fun N Sun Sports Center, Boardco Boats, Marine Max Dallas, Lakeview Boating Center, NXTLVL Marine, Phil Dill Boats, Lake Kings Boats, H2GO Paddle Co, Ridenow Powersports, Slalom Shop, Texas Malibu, Texoma Boathouse, Nichols Marine