Last year, Americans ate more than 4.5 billion tacos according to www.nationaltacoday.com. Contributing to that number is the swath of North Texans who have indulged in Soulman’s newest variation in the taco trend, the brisket taco. National Taco Day is Oct. 4. What better way to celebrate than with a visit to Soulman’s?

“Even though we have been in business for more than 42 years, this is the first year we are celebrating National Taco Day with our newest menu addition,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “After introducing brisket tacos last month, the feedback has been spectacular. It’s another way that we are staying innovative in the kitchen as our company grows.”

The website www.nationaltoday.com/us/ describes tacos as a culinary fiesta – owing to a variety of savory fillings. In Texas, people love brisket.

Soulman’s brisket taco is made with tender, smoked beef brisket; fire-roasted salsa; and flour tortillas. Priced at just $9.99 for a combination with two 4-ounce sides, this tasty taco is available at all 17 Soulman’s locations for a limited time. Additional solo tacos are available for $3.49 each.

In addition to the roll-out of this limited time offer, Soulman’s Bar-B-Que has been leading the charge with continued innovation in the kitchen with several unique twists on classic barbecue dishes, such as the Soul Bowl, named a “must-try” barbeque dish in Dallas by ZAGAT, and Frontier Fries, the dish that Men’s Journal called “one of the most inventive french fries in America.” Soulman’s has expanded its regional franchising initiative and launched a national mail order program where guests and fans of Soulman’s can have signature meals delivered to their front doors.