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Jo Trizila
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The American Advertising Federation – Dallas (AAF Dallas) honored some of Dallas’ most promising advertising professionals and students at the 53rd annual AAF Dallas American Advertising Awards on February 26. 2015, at Gas Monkey Live. Formerly known as the ADDY® Awards competition, the American Advertising Awards features more than 40,000 entries across the country, competing at three different levels – local, district and national. 

This year’s Dallas competition was judged by Wade Alger, SVP/Group’s Creative Director and Copywriter at The Martin Agency; John Antoniello, Creative Director at Razorfish; and Mark Carlson, Senior Creative Director/Art Director at McDonald’s.

With a theme mirroring classic scouting adventures, AAF Dallas created Camp Addy to engage both entrants and attendees with the creative thinking that emerges in advertising.  Caliber developed this theme to enhance the experience of all in attendance.

Following the awards ceremony, attendees celebrated their accomplishments at the event’s after-party. Featuring The Mullet Boyz, a band known to combine comedy, choreography and music, attendees danced the night away. 

The American Advertising Awards 2015 sponsors included Creative Circle, Imaginuity, Paladin, Freeman+Leonard, Caliber, Intake Studios and Skyline Sector5. In-kind donations came from ColorDynamics, Anderson Studio, MMT, Clamitt Paper, Eric Cash Illustration and Those Three Reps.

 

 

Winners include:

SALES PROMOTION - Product or Service Sales Presentation Sales Kit or Product Information Sheets 

  • Gold: J.R. Ewing Bourbon Sales Kit, Entrant: Levenson Group- Advertiser: Southfork Bottling Company
  • Silver: Collection Cutting Board/Tab S Gift-With-Purchase Kit, Entrant: TracyLocke- Advertiser: Samsung Telecommunications, America

 

SALES PROMOTION - Packaging - Single Unit

  • Silver: Xylo Bags Packaging, Entrant: 70kft
  • Gold: Scotts Lawn Care Kit (RFP Presentation Box), Entrant: Ansira- Advertiser: Scotts Lawn Service
  • Silver: Bridgestone Crew Kit (RFP Presentation Box), Entrant: Ansira- Advertiser: Bridgestone Americas
  • Gold: J.R. Ewing Bourbon, Entrant: Levenson Group- Advertiser: Southfork Bottling Company
  • Silver: Dark Side of the Hop Packaging, Entrant: O&H Brand Design- Advertiser: Ranger Creek Brewing & Distilling

 

SALES PROMOTION - Packaging – Campaign

  • Gold: Deep Ellum Brewing Cans, Entrant: Caliber Creative - Advertiser: Deep Ellum Brewing Company
  • Silver: Lord Nut Levington Packaging, Entrant: LEVELTWO- Advertiser: Lord Nut Levington

 

SALES PROMOTION - Campaign

  • Silver: 903 Brewery, Entrant: CBC Creative- Advertiser: 903 Brewery

 

COLLATERAL MATERIAL - Stationery Package (any printing method)

  • Silver: Rocky Mount Brew Mill, Entrant: Caliber Creative - Advertiser: Rocky Mound Brew Mill

 

COLLATERAL MATERIAL - Annual Report (any printing method)

  • Silver: 2014 Sally Beauty Annual Report, Entrant: Caliber Creative - Advertiser: Sally Beauty Holdings Inc. Silver: DDI Annual Report, Entrant: TracyLocke- Advertiser Tracy Locke
  • Gold: The Meadows Foundation Annual Report, Entrant: Weber Shandwick- Advertiser: The Meadows Foundation

 

COLLATERAL MATERIAL - Brochure - Single unit (any printing method)

  • Silver: Storm Copper Brochure, Entrant: 70kft - Advertiser: 70kft
  • Silver: Domtar Lynx Rodeo Brochure, Entrant: Caliber Creative- Advertiser: Domtar

 

COLLATERAL MATERIAL - Brochure - Campaign

  • Silver: Dallas National Golf Club - Collateral Campaign, Entrant: HCK2 Partners-Advertiser: HCK2 Partners

 

COLLATERAL MATERIAL - Publication Design (Magazine or Book) - Magazine Design (Entire Magazine)

  • Gold: Revolution Next, Entrant: SUCCESS Partners= Advertiser: XS Energy
  • Silver: Verve, Entrant: SUCCESS Partners- Advertiser: Vemma

 

COLLATERAL MATERIAL - Publication Design (Magazine or Book) - Book Design (Entire Book)

  • Silver: Dallas LOVE Project, Entrant: Resident Alien LLC - Advertiser: 29 Pieces

 

COLLATERAL MATERIAL - Poster - Campaign

  • Silver: Meat Fight Poster Campaign, Entrant: Johnson & Sekin- Advertiser: Meat Fight
  • Silver: Lodge Poster Campaign, Entrant: Johnson & Sekin- Advertiser: Pecan Lodge
  • Silver: 2014 Cattle Baron's Ball Poster, Entrant: TracyLocke- Advertiser: 2014 Cattle Baron's Ball
  • Silver: WingStreet Wing-A-Palooza, Entrant: TracyLocke- Advertiser: Pizza Hut Express

 

DIRECT MARKETING - Single (Either B-to-B or Consumer) - Flat

  • Silver: RodEo Drive, Entrant: David Sutherland, Inc. - Advertiser: David Sutherland, Inc
  • Silver: Me in the Vinyl Section, Entrant: VLG Marketing LLC- Advertiser: VLG

 

DIRECT MARKETING - Specialty Advertising - Apparel

  • Gold: Fry Gloves, Entrant: Moroch- Advertiser: McDonald's
  • Silver: My Line of Work, Entrant: Moroch- Advertiser: McDonald's

 

OUT-OF-HOME - Outdoor Board - Flat

  • Gold: Michigan Raceway, Entrant: Moroch- Advertiser: McDonald's
  • Bronze: Dipped Cones, Entrant: Moroch- Advertiser: McDonald's

 

OUT-OF-HOME - Outdoor Board - Vehicle Graphic Advertising

  • Bronze: WingStreet Food Truck, Entrant: TracyLocke- Advertiser: Pizza Hut/ WingStreet

 

OUT-OF-HOME - Campaign

  • Gold: Cool Off Denver, Entrant: iNSPIRE! - Advertiser: McDonald's
  • Silver: Skate Is, Entrant: Richards/Lerma - Furia World- Advertiser: Nike

 

NON-TRADITIONAL ADVERTISING - Single

  • Silver: Subway, Entrant: Richards/Lerma- Advertiser: Edding Markers

 

NON-TRADITIONAL ADVERTISING - Campaign

  • Bronze: Flying Photo Ops, Entrant: Pink Jacket Studio- Advertiser: Southwest Airlines
  • Silver: #TexasToDo, Entrant: Slingshot, LLC- Advertiser: Texas Office of the Governor, Economic Dev. & Tourism

 

CONSUMER OR TRADE PUBLICATION - Full Page - Four-color

  • Gold: Green Bay Smile/Frown, Entrant: Moroch- Advertiser: McDonald's
  • Silver: Uprights, Entrant: Moroch- Advertiser: McDonald's
  • Silver: Headphones, Entrant: Publicis Hawkeye - Advertiser: Bridgestone Americas, Inc
  • Silver: Tape, Entrant: Publicis Hawkeye- Advertiser: Bridgestone Americas, Inc
  • Silver: Canteen, Entrant: Publicis Hawkeye - Advertiser: Bridgestone Americas, Inc

 

CONSUMER OR TRADE PUBLICATION - Spread Multiple Page or Insert - Four-color

  • Silver: BS Detector, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids
  • Bronze: Most Honest Ad, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids

 

CONSUMER OR TRADE PUBLICATION - Campaign - Less than four-color

  • Silver: Speakeasy Brand Campaign, Entrant: Slingshot, LLC- Advertiser: Your Speakeasy, LLC

 

CONSUMER OR TRADE PUBLICATION - Campaign - Four-color

  • Silver: Texas Health Allen Hyperbaric Therapy, Entrant: Commerce House- Advertiser: Texas Health Allen Silver: Wyffels Brand Campaign, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids
  • Gold: Amazing Tires, Entrant: Publicis Hawkeye- Advertiser: Bridgestone Americas, Inc

 

NEWSPAPER - Fractional Page - Color (any color other than black)

  • Gold: Meat Fight – Nunchucks, Entrant: Johnson & Sekin- Advertiser: Meat Fight
  • Silver: Meat Fight - BBQ Sauce, Entrant: Johnson & Sekin- Advertiser: Meat Fight

 

NEWSPAPER - Campaign - Color (any color other than black)

  • Gold: Meat Fight Campaign, Entrant: Johnson & Sekin- Advertiser: Meat Fight

 

DIGITAL ADVERTISING - Websites B-to-B - Products

  • Silver: Pecan Deluxe Candy Co., Entrant: MindHandle- Advertiser: Pecan Deluxe Candy Co.

 

DIGITAL ADVERTISING - Websites B-to-B - Outlets

  • Bronze: Walmart Brand Center, Entrant: Rockfish- Advertiser: Walmart

 

DIGITAL ADVERTISING - Websites B-to-B - Services

  • Silver: Corgan Website, Entrant: The Brand Hatchery, Advertiser: Corgan

 

DIGITAL ADVERTISING - Websites Consumer - Products

  • Silver: Bordendairy.com, Entrant: Slingshot, LLC- Advertiser: Borden Dairy

 

DIGITAL ADVERTISING - Mobile Websites - Services

  • Gold: Downtown Dallas Incorporated Mobile Site, Entrant: TracyLocke- Advertiser: Downtown Dallas Inc.

 

DIGITAL ADVERTISING - Microsites - Services

  • Silver: 365 Fund Microsite, Entrant: Aars | Wells- Advertiser: Texas Health Resource Foundation

 

DIGITAL ADVERTISING - Social Media - Campaign

  • Bronze: Social Cup, Entrant: Richards/Lerma- Advertiser: Richards/Lerma

 

DIGITAL ADVERTISING - Apps - Tablet

  • Gold: Lights Magazine, Entrant: Tamarack Publishing- Advertiser: Tamarack Publishing

 

DIGITAL ADVERTISING - Apps - Mobile (Phone)

  • Bronze: World Cup Goal Face App, Entrant: MindHandle - Advertiser: Chili's
  • Gold: Lights Magazine, Entrant: Tamarack- Advertiser: Tamarack Publishing

 

DIGITAL ADVERTISING - Online Publication - Magazine

  • Gold: Lights Magazine, Entrant: Tamarack Publishing- Advertiser: Tamarack Publishing

 

DIGITAL ADVERTISING - Video - Internet Commercials

  • Bronze: Android on AT&T Means Business, Entrant: Javelin Marketing Group- Advertiser: AT&T

 

DIGITAL ADVERTISING - Video - Branded Content 60 seconds or less

  • Bronze: The Art of Travel, Entrant: Javelin Marketing Group- Advertiser: Hyatt Gold Passport
  • Bronze: Crying, Entrant: Moroch- Advertiser: McDonald's
  • Silver: Guitar, Entrant: Richards/Lerma- Advertiser: Forma Vital
  • Gold: Orkin "Bug Wisdom" online video, Entrant: The Richards Group- Advertiser: Orkin
  • Gold: Orkin “Fact or Fake” online video, Entrant: The Richards Group- Advertiser: Orkin

 

DIGITAL ADVERTISING - Video - Branded Content more than 60 seconds

  • Silver: TBT, Entrant: iNSPIRE! - Advertiser: McDonald's

 

RADIO - Local (one metro) - :30

  • Silver: Text, Entrant: iNSPIRE! - Advertiser: McDonald's

 

RADIO - Local (one metro) - :60 or more

  • Silver: Lesson #2080, Entrant: Moroch- Advertiser: McDonald's Silver: Lesson #376, Entrant: Moroch - Advertiser: McDonald's
  • Bronze: Lesson #562, Entrant: Moroch - Advertiser: McDonald's

 

RADIO - Local (one metro) - Campaign

  • Silver: Lessons, Entrant: Moroch, Advertiser: McDonald's

 

TELEVISION (TV) - Local (one DMA) - :30

  • Silver: Texas Health Southwest Car! Entrant: Commerce House- Advertiser: Texas Health Resources Bronze: Texas Health Resources Woohoo, Entrant: Commerce House- Advertiser: Texas Health Resources

 

TELEVISION (TV) - Local (one DMA) - :60 or more

  • Silver: Texas Health Resources Charts, Entrant: Commerce House- Advertiser: Texas Health Resources Bronze: Aroma, Entrant: iNSPIRE! - Advertiser: McDonald's

 

TELEVISION (TV) - Regional / National TV Single Spots - Products

  • Gold: Gold Bond Powder Spray Shake and Tingle, Entrant: 31000 FT LLC - Advertiser: Chattem Inc Gold: Dad Duties, Entrant: Moroch- Advertiser: McDonald's
  • Gold: Spoiler Avert, Entrant: Moroch- Advertiser: McDonald's
  • Gold: Quiet Breakfast, Entrant: Moroch- Advertiser: McDonald's
  • Silver: Nod, Entrant: Moroch- Advertiser: McDonald's
  • Gold: Slow-Mo/Fast Forward, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids
  • Silver: Innuendo, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids

 

TELEVISION (TV) - Regional / National TV Single Spots - Outlets

  • Silver: Eyewitness System Promo, Entrant: TM Advertising- Advertiser: Captain D's

 

TELEVISION (TV) - Regional / National TV Campaign - Products

  • Bronze: Wyffels Hybrids TV Campaign, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids
  • Bronze: Everyday Performers, Entrant: Publicis Hawkeye- Advertiser: Bridgestone Americas, Inc

 

TELEVISION (TV) - Regional / National TV Campaign - Outlets

  • Silver: Captain D's TV Campaign, Entrant: TM Advertising- Advertiser: Captain D's

 

INTEGRATED CAMPAIGNS - B-to-B Regional / National

  • Silver: Dallas Convention & Visitors Bureau RNC 2016 Bid Campaign, Entrant: Weber Shandwick- Advertiser: Dallas Convention & Visitors Bureau

 

INTEGRATED CAMPAIGNS - Consumer Local

  • Silver: DART to DFW Campaign, Entrant: Alchemy at AMS- Advertiser: DART

 

INTEGRATED CAMPAIGNS - Consumer Regional / National

  • Silver: Going For Great Integrated Campaign, Entrant: TM Advertising- Advertiser: American Airlines

 

ADVERTISING FOR THE ARTS & SCIENCES - Collateral - Brochures / Sales Kit

  • Bronze: TITAS Presents 2014/2015 Season Brochure, Entrant: AT&T Performing Arts Center Advertiser: TITAS
  • Gold: Report of the Mayor's Fair Park Task Force, Entrant: Weber Shandwick- Advertiser: The Meadows Foundation

 

ADVERTISING FOR THE ARTS & SCIENCES - Collateral - Cards Invitations or Announcements (Special Event Material)

  • Silver: Dallas Holocaust Museum: Drawn to Action Poster, Entrant: 70kft- Advertiser: 70kft

 

PUBLIC SERVICE - Collateral - Poster

  • Bronze: THF High School Swimming Posters, Entrant: Agency Entourage-Advertiser: Taylor Hooton Foundation
  • Bronze: THF High School Football Posters, Entrant: Agency Entourage- Advertiser: Taylor Hooton Foundation
  • Silver: The best_ for the job, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse
  • Silver: A _ of his word, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse
  • Silver: May the best _ win, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse

 

PUBLIC SERVICE - Print - Newspaper

  • Gold: Coffin Flag, Entrant: Johnson & Sekin- Advertiser: Carry The Load
  • Gold: Half Mast, Entrant: Johnson & Sekin- Advertiser: Carry The Load
  • Gold: Tombstone, Entrant: Johnson & Sekin- Advertiser: Carry The Load

 

PUBLIC SERVICE - Broadcast / Electronic / Digital - TV

  • Silver: DMAA Be A Man, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse

 

PUBLIC SERVICE - Broadcast / Electronic / Digital - Audio / Visual

  • Gold: Because of You, Entrant: Launch Agency- Advertiser: CHILDREN'S ADVOCACY CTR OF COLLIN COUNTY

 

PUBLIC SERVICE - Broadcast / Electronic / Digital - Digital Advertising

  • Silver: THF All Me Website, Entrant: Agency Entourage- Advertiser: Taylor Hooton Foundation
  • Gold: DMAA Website, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse
  • Silver: We are All March of Dimes Babies, Entrant: TM Advertising- Advertiser: March of Dimes

 

PUBLIC SERVICE - Out-of-Home

  • Gold: Big _ on campus, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse
  • Gold: Take it like a _, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse
  • Silver: Every _ for himself, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse

 

PUBLIC SERVICE - Campaign - Single Medium Campaign

  • Bronze: Texas Scottish Rite Hospital Poster Campaign, Entrant: 31000 FT LLC- Advertiser: Texas Scottish Rite
  • Silver: Carry The Load Campaign, Entrant: Johnson & Sekin- Advertiser: Carry The Load
  • Silver: DMAA OOH, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse Silver: DMAA Print, Entrant: Moroch, Advertiser: DMAA Dallas Men Against Abuse

 

PUBLIC SERVICE - Campaign - Integrated Campaign

  • Silver: DMAA Integrated Campaign, Entrant: Moroch- Advertiser: DMAA Dallas Men Against Abuse

 

ADVERTISING INDUSTRY - Self-Promotion - Collateral (brochures posters etc.)

  • Silver: Caliber's New New Year Notebooks, Entrant: Caliber Creative- Advertiser: Caliber Creative
  • Silver: Table Talk, Entrant: Dick Patrick Studios - Advertiser: Dick Patrick Studios
  • Silver: The Brand Hatchery - Holiday Card, Entrant: The Brand Hatchery- Advertiser: The Brand Hatchery

 

ADVERTISING INDUSTRY - Self-Promotion - Print

  • Silver: The Moose Before Christmas, Entrant: Agency Creative- Advertiser: Agency Creative
  • Bronze: South Beach Triathlon, Entrant: TOM HUSEEY Photography- Advertiser: TOM HUSSEY Photography

 

ADVERTISING INDUSTRY - Self-Promotion - Digital Advertising

  • Bronze: Social Cup, Entrant: Richards/Lerma- Advertiser: Richards/Lerma
  • Silver: Shoptology Website, Entrant: Shoptology- Advertiser: Shoptology
  • Bronze: The Brand Hatchery – Website, Entrant: The Brand Hatchery- Advertiser: The Brand Hatchery

 

ADVERTISING INDUSTRY - Self-Promotion - Direct Marketing / Specialty Items

  • Bronze: 2014 Ignite Holiday Client Gift, Entrant: Ignite Partnership - Advertiser: Ignite Partnership

 

ADVERTISING INDUSTRY SELF-PROMOTION - Campaign - Single Medium Campaign

  • Bronze: Launch Internship Posters, Entrant: Launch Agency- Advertiser: Launch Agency

 

ELEMENTS OF ADVERTISING - Copywriting

  • Gold: Wyffels Hybrids Copywriting, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids

 

ELEMENTS OF ADVERTISING - Visual - Logo

  • Silver: Xylo Bags Logo, Entrant: 70kft- Advertiser: 70kft Bronze: Caliber Collision Recycled Rides Logo, Entrant: Johnson & Sekin- Advertiser: Caliber Collision
  • Gold: hinge, Entrant: Moroch- Advertiser: Moroch
  • Silver: Sugar Skull Cafe Logo, Entrant: Pink Jacket Studio- Advertiser: Sugar Skull Cafe
  • Silver: BFD, Entrant: Publicis Hawkeye- Advertiser: Lunar Distillation LLC

 

ELEMENTS OF ADVERTISING - Visual - Illustration Campaign

  • Silver: 2014 Holiday Signage, Entrant: Half Price Books- Advertiser: Half Price Books

 

ELEMENTS OF ADVERTISING - Digital Creative Technology - Interface & Navigation

  • Gold: Lights Magazine, Entrant: Tamarack Publishing-Advertiser: Tamarack Publishing

 

ELEMENTS OF ADVERTISING - Digital Creative Technology - GPS & Location Technology

  • Silver: SocialCentiv Twitter tool, Entrant: SocialCentiv- Advertiser: SocialCentiv
  • Local Only - Single - Remodeling
  • Bronze: Umbra – Remodeling, Entrant: Alchemy at AMS- Advertiser: Umbra Winery
  • Bronze: Austin CVB Logo (Before and After) Entrant: Belmont Icehouse-Advertiser: Austin Conv. & Visitors Bureau

 

STUDENT ENTRIES

 

COLLATERAL MATERIAL - Poster - Poster, Campaign

  • Gold: Nanoblocks "Monumental Detail" Poster Campaign, Entrant: University of North Texas
  • Gold: O'Douls Non-Alcoholic Brew Ad Campaign- "It's not the same, but it's still awesome." Entrant: Texas A&M University- Commerce
  • Silver: PBS- Public Broadcasting Service: "Take a closer Look" Ad Campaign, Entrant: Texas A&M University- Commerce

 

OUT-OF-HOME - Campaign

  • Gold: Brita Out of Home Ad, Entrant: University of North Texas
  • Bronze: Evernote Campaign, Entrant: University of North Texas
  • Silver: Medela, Entrant: University of North Texas

 

CONSUMER OR TRADE PUBLICATION - Campaign

  • Bronze: Dallas Farmers Market Campaign, Entrant: Texas A&M University - Commerce
  • Silver: Delicious Shoes and Accessories, Entrant: Texas Woman's University
  • Gold: Fix-A-Flat Car Logos, Entrant: University of North Texas
  • Bronze: Witty Words with Warby Parker, Entrant: Texas Woman's University

 

TELEVSION - Single

  • Bronze: Bic - An Ordinary Pen, Entrant: University of South Florida

 

INTEGRATED CAMPAIGNS - Consumer

  • Silver: Cavender's - A Way of Life, Entrant: University of North Texas
  • Silver: Women's Roller Derby World Cup 2014, Entrant: The University of North Texas

 

ELEMENTS OF ADVERTISING - Visual - Illustration, Campaign

  • Silver: Be The Match Bone Marrow Registry, Entrant: The University of North Texas
  • Silver: Eternally Yours, Entrant: Texas A&M Commerce

 

JUDGES CHOICE PRINT: Rocky Mount Brew Mill, Entrant: Caliber Creative- Advertiser: Rocky Mound Brew Mill

 

JUDGES CHOICE DIGITAL: Downtown Dallas Incorporated Mobile Site, Entrant: TracyLocke- Advertiser: Downtown Dallas Inc.

 

JUDGES CHOICE: Wyffels Hybrids Copywriting, Entrant: O&H Brand Design- Advertiser: Wyffels Hybrids

 

BEST OF PRINT: Amazing Tires, Entrant: Publicis Hawkeye- Advertiser: Bridgestone Americas, Inc

 

BEST DIGITAL: Orkin "Bug Wisdom" online video, Entrant: The Richards Group- Advertiser: Orkin

 

BEST BROADCAST: Dad Duties, Entrant: Moroch- Advertiser: McDonald's

 

BEST OF SHOW STUDENT: Fix-A-Flat Car Logos, Entrant: University of North Texas 

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