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Liam Schaeffer (R) presents Earth Day contest prize to teacher Rossanne Brooks

Third-grader Liam Schaeffer hit the ground running April 19 at Shelton School as Public Relations and Marketing Director for a Day.  Nick and Michelle Schaeffer, Liam’s parents, won the item for him by bidding on the activity online through Shelton’s recent Stampede benefit auction.  Liam assisted Anne Thomas, Shelton's director of public relations and marketing.


Liam’s job duties included:

  • filming two upper elementary classes at school (video soon to be released)
  • visiting Minyard’s SunFresh store manager Stephen Davidson and North Dallas Bible Church’s director of operations Darla Tarrance, each neighbors to Shelton
  • preparing promotional materials for Suzanne Stell, Shelton’s executive director
  • programming an outdoor digital billboard
  • speaking via conference call with webmaster Dawn Williams concerning social media postings about summer school
  • having a working lunch at Corner Bakery
  • contributing to the weekly electronic communication, ePost to Parents
  • viewing employee entries for Shelton’s Earth Day 2017 commemorative contest
  • visiting about graduation programs with head of school Linda Kneese
  • recording a message for Shelton’s on-hold phone system
  • taking photos and covering the news assignment of Shelton’s Earth Day tree-planting ceremony
  • awarding teacher Rosanne Brooks with prize for Earth Day contest (The Last Straw)
  • tracking billable hours at day’s end

“Liam enjoyed his day immensely,” said his mom.  “He couldn’t stop talking about it to his dad and me.”

“Liam advised me that we should repeat some of our marketing messages on multiple platforms,” said Anne Thomas, “and I plan to take his advice.  Liam made a great addition to our team, and I give him an outstanding recommendation to others who are in need of his services.”

Asked to sum up his day as a public relations director, Liam said, “This was one of my best days ever at Shelton.”

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