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50th Anniversary Ad Campaign Celebrates Legacy and Future of North Texas’s Beloved Bar-B-Que Brand

North Texas’ beloved family-owned and operated meaty mainstay, Soulman’s Bar-B-Que, is kicking off its 50th anniversary year by looking back on its generational legacy while embracing the future that the Royse City-based family operation has on the horizon.

In celebration of a year full of surprises, Soulman’s Bar-B-Que debuted a new commercial featuring the Hallett family, led by patriarch and Soulman’s founder, Don Hallett, reflecting on Soulman’s family legacy and looking to the future. Soulman’s partnered with Spectrum Reach and its in-house creative agency Kernel to create the ad campaign.

The commercial has aired across North Texas and has contributed to Soulman’s growth. Soulman’s saw a 13% year-over-year increase in sales in 2023 and has been featured on countless best-of lists in its five-decade-long tenure in North Texas’ oh-so-fickle culinary landscape.

 

LINK TO VIDEO - https://youtu.be/vtQPozpqpSA?si=ye9c4zUeecx3p0b3

 

“We understand what began as a passion has developed into a business journey that has supported thousands of team members throughout 50 years,” said Brett Randle, CEO of Soulman’s Bar-B-Que. “It’s wildly important that while we have realized growth, the true authenticity and quality of what we do, the food we prepare every day, is as down-home as it was in 1974, when Mr. Hallett got his hands on the same family recipes that we use today at our 19 North Texas Soulman’s Bar-B-Que locations.”

The television ad launched a year-long campaign for Soulman’s that will include throwback pricing, events, giveaways, and social media and influencer engagement.

“Soulman’s Bar-B-Que anniversary campaign was a unique opportunity to celebrate not just an iconic and beloved North Texas brand but a family’s legacy,” said Jeff Gregg, Regional Vice President, Sales for Spectrum Reach. “Don Hallett’s passion for Soulman’s is matched only by his passion for his family, and it’s been a privilege to weave this narrative into a compelling commercial that honors the past while looking to the next chapter in Soulman’s story.”

Concluded Randle, “Looking forward to 2024, we at Soulman’s Bar-B-Que anticipate additional restaurant openings in our home state of Texas, accelerated community involvement in each of the 20 communities we serve, continued operational excellence, and even more devotees to our brand and its meaty message.”

 

About Soulman’s Bar-B-Que

For 50 years, Soulman’s Bar-B-Que has satisfied the hardest to please bar-b-que lovers….Texans!  Founded in Pleasant Grove, Texas in 1974, Soulman’s had only a few simple goals—serve great Texas-style BBQ and offer friendly, sincere service.  Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Top Bar-B-Que Chains in America (2018), the Best Bar-B-Que in Dallas for Takeout  & Delivery (2020) and one of the Best Bar-B-Que Chains in America (2024).

Soulman’s currently owns and operates 20 North and East Texas locations in Allen, Cedar Hill, Forney, Fort Worth, Garland, Greenville, Hurst, Lancaster, Lewisville, Mansfield, Mesquite, Quinlan, Red Oak, Rockwall I-30, Rockwall Goliad, Royse City,  Sulphur Springs, Terrell and Van. To learn more about Soulman’s Bar-B-Que, visit them online at http://www.soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.

 

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On Friday, May 3, 2024, Broadway Dallas proudly unveiled the updated lobby installation of South Dallas Stories: Uprooted, a poignant multimedia exhibit that delves into the historical inequities of the South Dallas neighborhood. This event marked a significant step in the theater's ongoing commitment to fostering community conversations and exploring the rich, complex history of its home neighborhood.

The event featured several notable speakers, including Nitashia Johnson, a multi-media artist and creator of The Beauty Of South Dallas Collection. Johnson's work has been instrumental in highlighting the beauty and resilience of South Dallas through photography and documentary-style interviews. Her latest collection includes illustrations of Fair Park, surrounding historic landmarks, and memorabilia of the late Juanita J. Craft, a pivotal figure in the civil rights movement.

Another speaker was Pat Perez, a founding member of The Friends of Juanita Craft Civil Rights House and Museum. Perez shared insights into the historical significance of South Dallas and its impact on the broader civil rights movement.

Michael Sneed, a devoted South Dallas native and resident, also spoke at the event, sharing his personal experiences and reflections on the neighborhood's history and resilience.

The updated lobby installation of South Dallas Stories: Uprooted offers viewers a compelling visual narrative that sheds light on the community's struggles and triumphs. Through photography, illustrations, and documentary-style interviews, visitors can immerse themselves in the vibrant history of South Dallas and gain a deeper understanding of the systemic inequities that have shaped the neighborhood.

Broadway Dallas' decision to dedicate a prominent space in the Music Hall lobby to this exhibit is a testament to its commitment to racial equity and social justice. By centering the stories of South Dallas community members, the theater aims to spark meaningful conversations and inspire action towards a more equitable future.

As we continue on our journey towards racial equity, Broadway Dallas invites you to explore South Dallas Stories: Uprooted and join us in honoring the resilience and strength of the South Dallas community.

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Mother's Day is just around the corner, and if you're searching for an exciting way to honor the special woman in your life, look no further than Puttshack! Situated in the heart of Addison, Puttshack offers a mini-golf experience unlike any other, making it an ideal spot for an unforgettable Mother's Day outing. Plus, on Mother's Day, all moms will receive a fresh cut flower while supplies last at Puttshack in Addison.

At Puttshack, guests can enjoy a one-of-a-kind mini-golf experience, thanks to its cloud-based technology infrastructure and patented Trackaball™ technology. Each golf ball is embedded with a microprocessor, connecting players to a hands-free scoring system that enhances the competitive and exciting gameplay. The courses are filled with interactive elements and dynamic obstacles, ensuring that every round is a thrilling adventure.

Puttshack Addison now offers two unique experiences: the 9-hole mini-golf courses and the competitive Challenge Hole. The Challenge Hole features custom games and full-service dining in a dedicated suite, providing guests with an immersive mini-golf experience.

With family-friendly hours and a 21+ atmosphere after 8 p.m., Puttshack Addison is the perfect destination for fun-seekers of all ages. Guests can make reservations and experience the future of mini-golf today by visiting puttshack.com/Addison. Don't miss out on this opportunity to make your mom's Mother's Day celebration truly special at Puttshack Addison!

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No Cinco de Mayo celebration is complete without the stable of premium dips offered by ¡Yo Quiero! including their signature guacamoles, queso, salsas, and bean dips as part of their line-up of  ‘better for you’ snacking options.  

“Our variety of dips, including our iconic guacamole, ensures there's something for everyone, simplifying Cinco de Mayo celebrations with friends, family, or both.' says Tara Murray, VP of Marketing for ¡Yo Quiero!, the family-owned Texas-based company known for their commitment to helping people ‘eat good to feel good’.  “With a focus on quality, value and premium ingredients, we meticulously source the finest components for each dip line we offer, ensuring abundant flavor, fewer additives, and the convenience of multiple sizes suitable for any celebration

In recent years, ¡Yo Quiero! has increasingly become a staple on grocery shelves, catering to the growing demand for fresh, convenient, and healthier snack options. As the ultimate Dip Destination for Cinco de Mayo, their current offerings include:

  • Irresistible guacamole crafted from Hass avocados, renowned for their superior quality. Hand-scooped avocados paired with the freshest ingredients deliver store-bought guacamole that rivals homemade, without any of the hassle.
  • Queso that transcends ordinary expectations by blending authentic Mexican flavors with Texan tradition, resulting in creamy goodness that pairs perfectly with crispy chips and a refreshing margarita.
  • The finest store-bought salsa dips! Crafted from premium tomatoes, vegetables, and just the right blend of spices, their salsa boasts a fresh taste that's a hit with families, whether it's topping tacos or accompanying chips.
  • Premium refrigerated bean dips packed with protein and nutrients, harnessing the goodness of humble beans and infused with flavorful spices. Available in sizes tailored for convenience and any dip-worthy occasion.

To learn more about ¡Yo Quiero! visit www.yoquierobrands.com and www.freshinnovationsllc.com.

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Puttshack, the only upscale, tech-infused mini golf concept in North Texas, is thrilled to announce the launch of its Putt For Prizes game on April 18. Anyone who plays the online game is guaranteed to win one of the following exclusive prizes: a free game of 9-hole mini golf, a free flatbread, 25 percent off 9-hole mini golf, a $100 gift card, or the grand prize VIP Party Package! This incredible package includes a round of 9-hole mini golf, a connoisseur food package, and premium drink tokens for twelve people, valued at approximately $1,154.38.  

As another way to reward guests, Puttshack plans to launch a new weekday offer. Beginning on April 15, guests can now enjoy 50 percent off their second game of 9-hole mini golf, all day long Monday through Thursday.

"We're thrilled to launch our Putt For Prizes online game, designed to bring the excitement of Puttshack’s game directly to guests’ fingertips. Whether you’re coming to Puttshack for our mini golf, our food and beverage, or our high-energy atmosphere, we feel passionately that everyone should be able to experience what Puttshack has to offer. Which is why we’ve designed our Putt For Prizes game to ensure that anyone who plays, wins." said Simpson Borens, Director of Operations at Puttshack in Addison. “Alongside this exciting release, we are proud to introduce our revamped Weekday Offer. Our goal is to provide a rewarding and accessible mini golf experience for all guests. Whether you’re a golf enthusiast or a first-timer, Puttshack’s technology-driven mini-golf experience ensures an inclusive playing field for everyone.”

At Puttshack, guests can enjoy a mini golf experience like no other, thanks to the cloud-based technology infrastructure and patented Trackaball™ technology. Each golf ball is embedded with a microprocessor, connecting players to a hands-free scoring system that enhances the competitive and exciting gameplay. The courses are packed with interactive elements and dynamic obstacles, making every round a thrilling adventure.

Puttshack Addison now offers two unique experiences: the 9-hole mini golf courses and the competitive Challenge Hole. The Challenge Hole features custom games and full-service dining in a dedicated suite, providing guests with an immersive mini-golf experience.

With family-friendly hours and a 21+ atmosphere after 8 p.m., Puttshack Addison is the perfect destination for fun-seekers of all ages. Visitors can make reservations and experience the future of mini golf today by visiting puttshack.com/Addison.

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Balance Grille, the rising leader in Asian Fast Casual, is bringing the people what they want: vibrant, fresh, and flavorful food, with their newest opening in the Dallas suburb of Wylie on at 3040 E Farm To Market 544 at Springwell. They hosted the Wylie Chamber of Commerce for their official Ribbon Cutting on April 11, 2024.

Balance Grille’s highly customizable menu is comprised of four categories: bowls, tacos, snacks, and bubble teas.   Offering a delightful fusion of flavors and ingredients inspired and sourced from various Asian regions, the menu showcases high quality vegetables and proteins sourced locally in the US. Embracing the ethos of balance and wellness, akin to the traditional Asian diet, Balance Grille's menu emphasizes vegetables and whole grains. It represents the essence of clean eating, delivered through a Pan-Asian culinary journey that celebrates the diversity and richness of Asian cuisine.

Since its founding in 2010, Balance Grille has successfully reinvented both the fast-casual concept and Asian Fusion cuisine with a refined focus on clean eating, a literal approach to menu transparency, authenticity and ahead-of-the-curve tech integration. Balance remains committed to serving happiness through food with a focus on community-minded, customer-centric craftsmanship, from farm to kitchen to taste buds – and a real appreciation for both those enjoying and those serving its feel-good food. For more information, visit https://balancegrille.com/.

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Balekian Hayes, PLLC is proud to announce the addition of three distinguished legal professionals to its esteemed team: John H Withers, Jr. joins as Partner, while Emory Osborn and Jennifer Arnold join as Associate Attorneys. Their wealth of experience and dedication to excellence further strengthens the firm's commitment to providing exceptional legal services in family law. 

"We are thrilled to welcome John H Withers, Jr., Emory Osborn, and Jennifer Arnold to our team," said Kris Balekian Hayes, Managing Partner at Balekian Hayes, PLLC. "Their wealth of experience, dedication to excellence, and commitment to serving our clients make them valuable additions to our firm. We look forward to their contributions and are confident that they will help us continue to provide exceptional legal services to our clients."

John H Withers, Jr. – Partner

As a Partner at Balekian Hayes, PLLC, John H Withers, Jr. brings a wealth of experience and expertise in family law and criminal law. A dual board-certified attorney with a distinguished career, John 's commitment to excellence and unwavering advocacy for his clients have earned him recognition as a Super Lawyer and a nomination to Best Lawyers. A native of Dallas, John 's academic journey began at Texas A&M University, where he earned a Bachelor of Science in civil engineering. Following his undergraduate studies, John  pursued a path of service and leadership by attending the Field Artillery Officer Basic Course at Fort Sill, Oklahoma, as part of the U.S. Army Reserve. Upon completing his Basic Course, John H pursued his passion for justice by attending law school at Southern Methodist University. His extensive legal background includes serving as an assistant district attorney and co-founding a successful law firm. John's dedication to serving his community extends beyond the courtroom, as evidenced by his military service and involvement as a member of the State Bar College and the Texas Academy of Family Law Specialists.

Emory Osborn – Associate Attorney

Emory Osborn joins Balekian Hayes, PLLC as an Associate Attorney with a fervent dedication to the practice of law. Emory's academic journey began at Texas Tech University, where she graduated magna cum laude with a Bachelor of Arts in Interdisciplinary Studies. Her educational background has equipped her with a comprehensive understanding of the societal and legal dynamics within family law. Emory continued her education at Oklahoma City University School of Law, where she excelled academically and demonstrated a strong commitment to service. In her legal practice, Emory provides comprehensive representation to clients facing divorce, child custody, or CPS issues, among others. Her passion for justice and dedication to her clients' well-being make her a compassionate and effective advocate.

Jennifer Arnold – Associate Attorney

Jennifer Arnold brings a unique blend of educational background, professional experience, and personal values to her role as an Associate Attorney at Balekian Hayes, PLLC. With a bachelor's degree in psychology and a minor in criminology from the University of Oklahoma, Jennifer's background as an elementary school teacher has shaped her into an empathetic and skilled attorney. Her transition to the legal field was driven by a desire to effect positive change on a broader scale, leading her to pursue a juris doctor degree at the Texas A&M University School of Law, where she graduated cum laude with a concentration in estate planning. Jennifer's practice focuses on family law and estate planning, providing personalized legal representation tailored to each client's unique needs. 

As the legal landscape evolves, Balekian Hayes, PLLC remains steadfast in its mission to provide compassionate and effective legal solutions to individuals in Texas for their family law matters. For more information about Balekian Hayes, PLLC and its legal services, please visit https://bh-pllc.com/.

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North Texas’s Beloved Bar-B-Que Brand Opens Doors in Hurst

 

Soulman’s Bar-B-Que is open for business at its 20th North Texas location at 480 Grapevine Highway, Hurst Texas 76054. North Texas’ favorite bar-b-que is now serving up its award-winning smoked meats and sides in its second Hurst location and 20th metroplex location.

“Hurst is one of the best suburbs in North Texas and Soulman's is proud to open a second location to serve the community and keep them well-fed with some of the region’s best bar-b-que,” said Brett Randle, CEO of Soulman’s Bar-B-Que. As a family-owned and operated company for 50 years, Soulman’s has become regionally known for its dedication to service, community involvement, and quality standards.

Soulman’s Bar-B-Que first opened its doors in Pleasant Grove, a Dallas suburb, on October 19, 1974. Since then, they have remained faithful to timeless BBQ techniques and cherished family recipes—ones they still rely on today. Quickly gaining popularity among local residents, Soulman’s distinguished itself as a standout from the ordinary "run of the mill" Bar-B-Que joints.

Soulman’s Bar-B-Que’s mouthwatering array of BBQ meats is meticulously cooked "low and slow" over hickory wood, following their longstanding tradition. This dedication has earned Soulman’s recognition as one of the finest barbecue destinations in the Dallas-Fort Worth area.

“Our decades-long legacy is that we take pride in everything we do, in and out of the kitchen.  We believe strongly in the North Texas communities we serve and make it our mission to support local schools, sports & recreation, faith & family organizations, and the business community that drives success for our neighbors and friends,” says Randle.

The location on Grapevine Highway in Hurst will be announcing ribbon-cutting and grand opening activities in the weeks to come.

About Soulman’s Bar-B-Que

For 50 years, Soulman’s Bar-B-Que has satisfied the hardest-to-please bar-b-que lovers….Texans!  Founded in Pleasant Grove, Texas in 1974, Soulman’s had only a few simple goals—serve great Texas-style BBQ and offer friendly, sincere service.  Soulman’s original family recipes are still the foundation for the company’s success from their 8 different types of meat that are smoked “low & slow” over only hickory wood to their famous homemade sides, including Ranch house beans and Texas style cream corn! Throughout the years, this family-owned and operated company has remained true to its original strive for success and customer satisfaction and is honored to be considered one of the Top Bar-B-Que Chains in America (2018) and Best Bar-B-Que in Dallas for Takeout  & Delivery (2020).

 

Soulman’s currently owns and operates 20 North and East Texas locations in Allen, Cedar Hill, Fort Worth, Forney, Garland, Greenville, Hurst, Hurst Grapevine Highway,  Lancaster, Lewisville, Mansfield, Mesquite, Quinlan, Red Oak, Rockwall I-30, Rockwall Goliad, Royse City,  Sulphur Springs, Terrell, and Van. To learn more about Soulman’s Bar-B-Que, visit them online at http://www.soulmans.com or on Facebook at https://www.facebook.com/soulmansbbq.

 

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TICKETS ON SALE APRIL 12

Broadway Dallas and Broadway Across America (BAA) announced that FUNNY GIRL, the sensational musical comedy revival, is coming to Dallas’ Music Hall at Fair Park for a limited two-week engagement from August 6 to August 18 as part of the Germania Insurance Broadway Series presented by Broadway Dallas. Tickets will be available starting Friday, April 12 at 10 a.m. from  BroadwayDallas.org. Group orders of 10 or more may be placed by calling 214-426-4768 or emailing Groups@BroadwayDallas.org.  

Welcome to musical comedy heaven! The “vivacious and delightfully glitzy” (Vogue) Broadway revival features iconic songs, including “Don’t Rain On My Parade,” “I’m the Greatest Star,” and “People.” Breaking box office records week after week and receiving unanimous raves on Broadway, this bittersweet comedy is the story of the indomitable Fanny Brice. As a girl from the Lower East Side who dreamed of a life on the stage, everyone told her she’d never be a star, but then something funny happened—she became one of the most beloved performers in history, shining brighter than the brightest lights of Broadway. The Observer describes the revival as “sparkling and explosively entertaining!”

FUNNY GIRL is directed by Tony® Award winner Michael Mayer (Thoroughly Modern Millie) and features the classic score by Tony, Grammy®, and Academy® Award winner Jule Styne and lyrics by Tony Award nominee and Grammy Award winner Bob Merrill, (comprising additional songs from Styne & Merrill). The original book by Isobel Lennart,from an original story by Miss Lennart,is revised by Tony Award winner Harvey Fierstein (Kinky Boots, Newsies).

FUNNY GIRL features choreography by Ellenore Scott (Falsettos);tap choreography by Ayodele Casel;scenic design by Tony Award winner David Zinn (SpongeBob SquarePants: The Musical); costume design by Tony Award winner Susan Hilferty (Wicked); lighting design by Tony Award winner Kevin Adams (Hedwig and the Angry Inch); sound design by Tony Award winner Brian Ronan (Beautiful: The Carole King Musical) and Cody Spencer; hair and wig design by Campbell Young Associates; music supervision by Emmy Award winner Michael Rafter; casting by Jim Carnahan, CSA, and Jason Thinger, CSA; orchestrations by Chris Walker; dance, vocal, and incidental music arrangements by Alan Williams, and additional arrangements by David Dabbon and Carmel Dean. The associate director is Johanna McKeon; the associate choreographer is Jeffrey Gugliotti; the assistant director is Torya Beard; the assistant tap choreographer is Dre Torres.

The FUNNY GIRL tour stage management team is led by Production Stage Manager Jovon E. Shuck and is supported by Stage Manager Mariah Young and Assistant Stage Manager Rachael Wilkin. The company management team is led by Company Manager Justin Sweeney with Associate Company Manager Ryan Mayfield. The tour music director/conductor is Elaine Davidson.

The Broadway production of FUNNY GIRL began performances at the August Wilson Theatre on March 22, 2022, with the official opening on April 24, 2022, where it continued its record-breaking run through September 3, 2023. Sonia Friedman, Scott Landis, and David Babani together with Gemini Theatrical, Accidental Jacket, and Sony Masterworks Broadway released FUNNY GIRL – New Broadway Cast Recording, which is now available wherever you stream music. Produced by David Caddick and David Lai and featuring the classic score by Jule Styne (music) and Bob Merrill (lyrics), the album is co-produced by Sonia Friedman, Scott Landis, David Babani, Michael Mayer, Brian Gillet, Huck Walton, Sean Keller, and Marc Levine. The album is executively produced by Evan McGill and the associate producersare Joanna Drowos, Abby Green, and PickleStar Theatricals.

For more information, visit https://www.funnygirlonbroadway.com
Follow FUNNY GIRL on Facebook at https://www.facebook.com/FunnyGirlBwy/.
Follow on TikTok, X, and Instagram.

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Get ready to be moonstruck and sun-kissed at the celestial party of the century! On April 8, 2024, the stars align (literally) for the most electrifying event in Addison Circle Park as we come together to celebrate the “Total Eclipse of the Park”. Puttshack Addison is thrilled to be a part of this extraordinary celestial event. Swing by the Puttshack table to pick up swag that is out of this world including free game play cards to celebrate this rare cosmic phenomenon. It all culminates with a chance to view the total solar eclipse at 1:40 pm. Puttshack in collaboration with the Town of Addison invites the public to join the fun at Town of Addison's Total Eclipse of the Park event. The event takes place on Monday, April 8, 2024, beginning at 10 a.m. at Addison Circle Park, 4970 Addison Cir, Addison, TX 75001.

Puttshack is a leading concept in the emerging and growing market of competitive socializing. Combining a tech-infused mini-golf game with an exceptional food and beverage offering, Puttshack has a multi-generation appeal. Patented Trackaball™ technology allows guests to play a point-scoring game surrounded by an upscale and exciting environment. Continually innovating, Puttshack debuted its brand new Challenge Hole experience– a group-friendly, tech-infused alternative to the brand’s 9-hole offering– in Addison, Texas. This dedicated mini golf suite with six interactive games and full-service dining, will be available at all future U.S. locations beginning late 2024. Puttshack is the perfect place for dates, family bonding, birthdays, nights out with friends, or corporate outings. Since opening its first location in 2018, Puttshack now has several locations across London and the U.S., with ambitious plans for future expansion. The company has its global headquarters in Chicago, Illinois, with a UK headquarters in London. For more information, please visit puttshack.com.